
Silver Choice Travel is a company who specialise in luxury Wedding car and coach hire. www.silverchoice.co.uk They have a great reputation in the industry and have been established since 1995. Most of their bookings were received through word of mouth and traditional advertising. They realised that having a website presence was important as more and more couples were organising their wedding plans online.
Web Marketing worked closely with Silver Choice Travel to understand the business and what website requirements and marketing
activities would best benefit the company. We designed and developed the website in keeping with the existing brand guidelines and existing brouchure design.
As Silver Choice Travel offered a variety of services including Wedding Car hire, Coach Hire, Limosine Hire and Corporate Hire we produced a portal webpage which allowed users to quickly choose their area of interest and obtaining the relevant information on services

Sponsored Links / PPC
In addition to the design and development of the website, we also drove potential clients to the website using various online marketing activities. The first activity we suggested was Pay Per Click or Sponsored links from Google Adwords which we setup on behalf of Silver Choice Travel.
This allowed the Silver Choice Website to be seen immediately on the front page of Google when people searched for "Wedding Cars" or "Coach Hire" etc. (Please view real example opposite).
Google charge companies anywhere from 1p upwards to sponsor a keyword or phrase. The higher you bid for the phrase or keyword the higher up on the Google Sponsored Link results page your website is listed.
Most companies do not have the time to learn how to setup Google Adwords for their website, so Web Marketing takes the hastle out of this by setting up your Adwords Campaign for you and we suggest the best keywords and phrases using specialist software.
Please get in touch for a no obligation quote, as we would love to help!
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Natural Listings
In addition to
Sponsored links marketing activities, Web Marketing have the expertise and experience to know how to get your company high Natural Search Engine Listings on Google, Yahoo and MSN etc.
Web Marketing would review your website for you and optimise your website pages to our best ability. We would then submit your website to many of the major search engines using specialist software.
Most search engines take different timescales to index your website on their search engines and it can take 2 weeks to 12 weeks in most cases to see your website appear on the search engines.
We would monitor the
performance of your website on the natural listings and produce monthly reports to see how your website is performing with your keywords and phrases. This is measurable to any company and you are able to see in black and white how your website visibility is improving!
Please get in touch for a no obligation quote, as we would love to help!
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