October 2009

eNewsletters

Many companies receive eNewletters on a daily basis from other companies promoting their products and services. You may receive a few emails on a daily basis and some may offend you and others may be of interest to you!

So why should companies send their eNewsletters out and what lessons have you learned that may benefit your own company?

A company eNewsletter is a great way of pro-actively keeping in touch with your clients! Here are some tips and benefits of an eNewsletter ..

1. You should try to include an email capture form on your website for users to agree to receive your eNewsletter. This means users are giving you legal permission to email them and are interested in your products and services. This will allow you to build up a good database of contacts!

2. You should not try to send eNewsletters to people who have not requested your email, in other words do not spam people as it will only give a bad first impression of your company and can lead to potential complaints!

3. If you do not have enough email addresses yourself, Web Marketing can help you source legitimate 3rd party opt in databases specific to your marketplace.

4. Keep your eNewsletter of interest to other people (Put yourself in their shoes!) and try to promote your company products and services also.

5. Try to send your eNewsletter out on a regular time either, weekly, fortnightly or Monthly.

6. Try to present your eNewsletter in a professional manner using good design and images if possible.

7. Try to track your eNewsletter email so you can monitor who has opened it and what people have looked at.

8. Put a link to your website on the eNewsletter so people can look at your website.

9. eNewsletters are a cost effective way to promote your company.

10. An e-Newsletter enhances your company’s reputation and increases lead generation.

Many companies do not have the time to create their own eNewsletters and this is an area we can help companies with leaving you to look after your business!

Please get in touch we would love to help! enquiry@webmarketing.uk.net